creative director/writer
617-605-8799
cj@adwriter.net
ph: 617-605-8799
cj
May 2011-Present-Freelance Creative Director/Writer
• Responsible for creating all content marketing, TV, radio, print and digital
advertising for UMass Amherst
• Project work for Santa Fe Tourism, Iona College, MIT Sloan, Connecticut
Lottery, Gulf State Toyota, New Balance, Lesley University, Subway, Salem Five,
TruVideo and the Boston Celtics
March 2005-May 2011-Creative Director, Marketing Drive, Boston
• Responsible for developing TV, print, radio and web materials
for the ENERGY STAR, Mobil, Gillette, Ai Culinary Institute and
New Balance accounts
• Co-manager of 12-person Creative Department, responsible for overseeing
and improving the creative product, making staffing decisions and
influencing company policy
July 2007-August 2008-Head Writer, Sox Appeal
• Scripted all twenty episodes of a reality TV show featuring blind dates at
Fenway Park during Red Sox games
• Created and scripted “Best of Sox Appeal” and “Best of Casting” episodes
• Wrote the documentary Rising Pride: The Story of the Boston Celtics
2007 Off-Season during this same time period
August 2004-March 2005-ACD, Swardlick Marketing Group, Portland, ME
• Lead writer on L.L. Bean Retail, Maine Turnpike Authority, White Rock
Distilleries and Bentley College, responsible for all TV, radio and print
May 2003-July 2004, Freelance Copywriter
• Developed TV, radio and print for Miltons, Franklin Science Museum in
Philadelphia and Red Tomato in addition to projects on Amtrak for Arnold
Worldwide and American Ski Company for Via
2000-2003-VP, ACD, Greenberg Seronick O’Leary & Partners/ A&G, Boston
• Managed entire Spalding Golf brand including the Top-Flite, Ben Hogan
and Etonic brands, created all TV and print work on the account
1996-2000-Associate Creative Director, Arnold Communications
• Lead writer on Stop & Shop supermarket account, responsible for
repositioning the brand in TV, radio and outdoor campaigns
1992-1996-Copywriter, Duffy & Shanley, Providence, RI
• Developed TV, print and radio campaigns for the Providence Journal-
Bulletin, Rhode Island Department of Tourism and United Way
1991-1992-Freelance Copywriter
• Worked for various Boston agencies on a project basis
Other notable clients:
McDonald’s, Ocean Spray, Anheuser-Busch, EMC, Honey Dew Donuts and Save Fenway Park
Awards:
2009 EMMY Award for Outstanding Writing on a Sports Series-“Sox Appeal”
2009 EMMY Award for Outstanding Promotional Campaign-“Sox Appeal”
2009 EMMY Nominee for Outstanding Multi-Media Program-“Rising Pride”
Clio-Finalist for Stop & Shop TV spots
Hatch-numerous bowls honoring TV, radio and print executions for Stop & Shop,
Providence Journal-Bulletin, United Way and smaller, freelance clients
NEBA-Best of Broadcast Awards for Rhode Island Department of Health Anti-Smoking
Radio spot and Save Fenway Park TV campaign
Education:
Colgate University, BA, 1991 cum laude
Copyright 2011 CJ Kaplan. All rights reserved.
ph: 617-605-8799
cj