CJ Kaplan

creative director/writer

617-605-8799

cj@adwriter.net


ph: 617-605-8799

cj@adwriter.net

  • About
  • Work
  • Sox Appeal
  • Boston Globe Magazine Articles
  • The Good Men Project
  • Voice Demo Reel
  • My Glorious Past
  • TV
  • Video
  • Digital
  • Social
  • Print
  • Radio
  • Out Of Home
  • Political TV Campaigns
  • UMass Amherst Profile Series
  • Walk Like A Princess-Documentary
  • Sales Videos

Political  TV

In 2010 and 2012, I was part of two of the most improbable underdog political victories ever. In both cases, my advertising helped overcome huge deficits at the polls and turn near certain losses into wins.

  • No on Question 2-Pharmacist

    In the emotionally charged Physician Assisted Suicide question on the 2012 Massachusetts ballot, the Vote No side was down over 40 points in September. Then, my TV campaign hit in October sparking one of the biggest comebacks in state history. The measure was ultimately defeated by over 60,000 votes.

  • No on Question 2-100 Pills
  • No on Question 2-Tahni
  • No on Question 2-Six Months-Web Video
  • Yes on Question 1-Upside Down

    With the help of our TV and radio campaign, Massachusetts repealed the unfair state alcohol tax in 2010. After trailing by double-digits in October, we rallied for a victory in November.

  • Yes on Question 1-Double Tax

Copyright 2011 CJ Kaplan. All rights reserved.

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ph: 617-605-8799

cj@adwriter.net