creative director/writer
617-605-8799
cj@adwriter.net
ph: 617-605-8799
cj
In 2010 and 2012, I was part of two of the most improbable underdog political victories ever. In both cases, my advertising helped overcome huge deficits at the polls and turn near certain losses into wins.
In the emotionally charged Physician Assisted Suicide question on the 2012 Massachusetts ballot, the Vote No side was down over 40 points in September. Then, my TV campaign hit in October sparking one of the biggest comebacks in state history. The measure was ultimately defeated by over 60,000 votes.
With the help of our TV and radio campaign, Massachusetts repealed the unfair state alcohol tax in 2010. After trailing by double-digits in October, we rallied for a victory in November.
Copyright 2011 CJ Kaplan. All rights reserved.
ph: 617-605-8799
cj